OK, you want to be successful.  You think everything is under control and you haven't even looked at your website - which is what your clients are doing every day and you wonder why you aren't generating any business?

Websites, like any other software is a bunch of code rendered in a way that makes users like you and me able to easily get the information we want.  But what happens when things change or when you make a change that affects the rest of the website?

Why aren't you checking your website regularly?

• Have you checked your links? Do all of them go where you want them to go?
  
  
• Have you check all your pages to make sure they are working?
  
  
• Try Googling yourself and see that the search links actually go to...

Does your website add features or solve problems? How much are you willing to lose?  You can have all the bells and whistles but if your website isn't offering some solutions to comon problems then you may just be investing money in all the wrong places. 

A big downfall in the IT industry is fixing a problem that doesn't need fixing. "Problems" are fabricated and "fixed" because we are too eager to use new technology. This eagerness manifests itself as a superfluous new feature, an implementation that is stimulated by a common misconception that adding more features is a market advantage. This couldn't be further from the truth.